Lead Value Calculator

What Is Each Lead Really Worth?

Map your full funnel — from inbound lead to booked appointment to closed job — and see exactly what slow response is costing you.

Monthly leads
40
Appointments set
24
Jobs won
8
Monthly revenue
$96K
Your funnel numbers
$
$2K$25K$50K
5100200
%
10%avg ~60%95%
%
5%avg ~35%90%
Response confidence 65% confident → 35% at risk
Honestly, noIndustry avgEvery time
Your results
Revenue per appointment run
$4,200
avg job × close rate
Appointments set / month24
Jobs won / month8
Monthly revenue$96K
Leads lost to missed / slow response8 leads
Appointments lost from those leads5 appts
Revenue lost per month$20K
Revenue lost per year$240K
Each missed lead costs ~$2,520 A slow response doesn't just lose a call — it loses the appointment it would have set.

Storm season surge — volume spikes 5×

—
Revenue at risk
Missing same % at 5× lead volume
—
Appointments lost
From missed leads during surge
—
Upside if all answered
Revenue recovered with AI
Two-stage funnel: Not every lead becomes an appointment, and not every appointment becomes a job. Enter your funnel rates below, then adjust volume and missed % per source. The cost of a missed lead is its share of the appointments and revenue it would have generated.
Average job revenue
$
Appointment set rate
%
Close rate
%
Live funnel — blended across all sources
—
Total leads / mo
—
Appointments set
—
Jobs won
—
Monthly revenue
Lead source Urgency
Total
balanced
Response At risk
Inbound phoneCalls to your main line
Critical
20
20%
—
Pick a preset above
%
enter custom %
Google LSALocal Services Ads
Critical
8
35%
—
Pick a preset above
%
enter custom %
Online formsFacebook, website, Nextdoor
Critical
6
50%
—
Pick a preset above
%
enter custom %
Lead aggregatorsAngi, Homebuddy, etc.
Critical
5
40%
—
Pick a preset above
%
enter custom %
Roofle / instant quotesDigital estimating platforms
Critical
4
45%
—
Pick a preset above
%
enter custom %
Referrals / word of mouthPast customers, neighbors
Medium
5
10%
—
Pick a preset above
%
enter custom %
Google Business ProfileMaps calls & messages
High
5
25%
—
Pick a preset above
%
enter custom %
Print / direct mailDoor hangers, postcards, yard signs
Medium
3
15%
—
Pick a preset above
%
enter custom %
Critical — respond within 5 min
High — respond within 30 min
Medium — respond same day
Total revenue at risk — monthly
Combined revenue at risk / month
$0
across all lead sources
Annual at risk
—
Appointments lost / mo
—
Total monthly leads
—
Digital channels are your biggest exposureCritical-urgency sources require a sub-5 minute response — impossible without always-on AI.

Ready to stop losing jobs before you set foot on the roof?

Alivo AI answers every call, responds to every lead in seconds, and books appointments 24/7 — without adding staff.