Calculator

Monthly leads

Appointments set

Jobs won

Monthly revenue

$96K

Your funnel numbers

Average job revenue (total contract value)

$2K$25K$50K

Monthly inbound leads (calls + web combined)

5100200

Appointment set rate (% of leads that become appointments)

10%avg ~60%95%

Close rate (% of appointments you win)

5%avg ~35%90%

How confident are you that every lead gets a response within 5 minutes? (think evenings, weekends, job site days)

Response confidence

Honestly no (~40%)Industry avgEvery time

Your results

Revenue per appointment run

$4,200

avg job × close rate

Appointments set / month24

Jobs won / month8

Monthly revenue$96K

Leads lost to missed / slow response8 leads

Appointments lost from those leads5 appts

Revenue lost per month$20K

Revenue lost per year$240K

Each missed lead costs ~$2,520Slow response loses the appointment, not just the call.

Storm surge — 5× lead volume

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Revenue at risk

Same miss rate at 5× volume

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Appointments lost

Appointments lost during surge

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Upside if all answered

Upside with 100% response rate

Average job revenue

Appointment set rate

Close rate

Live funnel — blended across all sources

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Total leads / mo

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Appointments set

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Jobs won

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Monthly revenue

Lead source Urgency Volume % Lost At risk

Critical — <5 min

High — <30 min

Medium — same day

Total revenue at risk — monthly

Combined revenue at risk / month

across all lead sources

Annual at risk

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Appointments lost / mo

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Total monthly leads

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Digital channels are your biggest exposureCritical sources require sub-5 min response — impossible to guarantee without automation.

What Is Each Lead Really Worth?

Storm surge — 5× lead volume

Ready to stop losing jobs before you set foot on the roof?