If you’re a roofing contractor looking to grow, there’s a good chance your marketing strategy has been built in stages. You start where you can—knocking doors, shaking hands, maybe joining a few local networking groups. Then at some point, you begin thinking bigger. You realize that word of mouth only goes so far, and now you need a real plan.
The truth is, most roofing companies follow the same arc when it comes to marketing. This post breaks that down and shows what a smart strategy looks like at each stage of growth, and how tools like Alivo can quietly but powerfully help you scale faster.
Stage 1: Boots on the Ground
This is where most contractors start. You or your team go into neighborhoods, talking to homeowners after a storm. You depend on referrals, yard signs, door knocking, and hustle. It works, but doesn’t grow easily. It's hard not only to scale you, but to scale the strategy! Eventually, you want leads coming in even when you aren’t out there.
Stage 2: Lead Aggregators and Platforms
Next, the shift is towards buying leads from aggregators like Directorii, Angi, and Thumbtack. These platforms can feel like a gamble—some leads are solid, others are duds, but they are all expensive. The key factor here is speed, speed, speed. Ifyou don’t follow up quickly, someone else will get the job, that part is fact. We see the results firsthand at Alivo; 76% of contractors responding first are securing that job, and Evan makes sure you’re first, every single time. If you delay your response or lack the proper systems to handle these leads, you’re essentially lighting your marketing budget on fire.
Stage 3: Hiring a Marketing Agency
Once you’re generating solid revenue and looking to invest in long-term growth, you bring in a marketing agency. They help you build a real brand: website, SEO, maybe PPC, or even some Facebook Ads.
But what often gets missed is lead handling. Agencies drive the traffic. Alivo makes sure no lead gets wasted. Our system plugs in cleanly to the stack, qualifying inbound traffic and keeping follow-up tight. It’s a natural extension of what your agency is already doing.
Stage 4: Full Marketing Strategy for the Established Roofer
At this point, you’re not trying to figure out how to survive. This is where every roofer wants to be—building a dominant local brand.
A strong strategy includes:
- Local SEO and Google Business Profile
- Google Local Services Ads (LSA)
- Google PPC with conversion-focused landing pages
- Aggregators (still valuable with the right systems)
- Social media advertising (Facebook, Instagram)
- Review and reputation management
- Decaled trucks, yard signs, job site branding
- Radio and local TV for broader brand awareness
All of these channels drive traffic. The difference between a company thatgrows and one that stagnates is whether you can handle that volume. Alivo ensures every lead is answered, qualified, and tracked—without adding head count or complexity. It is the missing layer between your marketing and your sales team.
Final Thought
Marketing for roofers evolves in stages. There’s no shortcut, but there are smarter ways to scale.
We built Alivo to help contractors take full advantage of the leads they’re already paying for, whether they come from platforms, agencies, or ads. If you’re building the next phase of your marketing strategy and want to make sure no lead slips through the cracks.
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