Accelerating Growth with Certified Contractor's Network (CCN)
Roofing & More, a family-owned contractor based in Northern Virginia, has been in business since 1993. The company joined CCN in2010 and has consistently leveraged the network’s roundtables, conferences, and vendor ecosystem to fuel continuous improvement.
For Sawyer, who brought over a decade of marketing experience to the role, CCN immediately became a force multiplier. The ability to tap into real-world knowledge, vendor relationships, and peer strategy sessions helped him quickly understand the construction space and apply marketing best practices in a new vertical.
"The institutional knowledge that CCN shares with its members is huge," Sawyer said. "Even with over 10 years of marketing experience, I would still be trying to learn the basics of this industry if I weren’t part of CCN."
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Why Alivo Changed the Game
Through CCN, Sawyer was introduced to Alivo, an AI platform that helps contractors respond to leads faster and more effectively. Roofing & More implemented Alivo’s AI agents in May 2025 to address a specific problem: a drop in lead conversion rates due to capacity challenges.
Their lead set rate had dropped into the upper 70s, a painful dip from their usual 94 to 95 percent. With more leads coming in and fewer being converted, the company knew it was time to act.
Alivo deployed two key agents:
- Lilly, a phone agent who handles inbound phone calls after three rings and even after hours
- Evan, a digital assistant that can qualify and schedule leads from any digital source in real time
Within weeks:
- Set rates returned to 92 percent
- Missed LSA leads dropped to zero
- Qualified LSA leads converted at 95 percent or higher
The AI also filtered out spam calls and off-target inquiries, saving valuable time for the team and improving response quality.Internally, the staff embraced the tools, even referring to Lilly and Evan as if they were part of the team.
"I can jump on a call with no stress because I know Lilly is backing me up," Sawyer said.
Built to Scale: A Partner’s Perspective
Matt Sanborn, Roofing Process Specialist at Alivo, also joined the podcast to share how his team approaches AI implementation with roofing contractors.
"It’s not about just adding a bot and hoping it works. We take a consultative approach... We look at your marketing, your tech stack, and your growth mindset. And we only move forward if it’s the right fit," Matt explained.
He emphasized that Alivo’s tools are not one-size-fits-all. The team works with businesses that are actively trying to grow and that already have systems in place that AI can enhance and scale.
Matt also pointed out how the Alivo platform uses natural language processing to learn directly from the contractor’s website and customer communication style, ensuring consistency with the company’s brand and services.
"What makes this work is context. We’re not just dropping AI into a call center. We’re making sure it’s trained with the right language, the right logic, and most importantly, the right strategy."
Why This Matters Now
Contractors are no strangers to missed opportunities due to staffing limits, after-hours calls, or general overflow. Alivo fills that gap and does it without compromising quality. Meanwhile, CCN continues to connect contractors with vetted partners who are aligned with industry goals.
For Roofing & More, it was the perfect match at the perfect time. A supportive network and the right technology partner delivered not just a short-term fix, but a scalable solution for long-term growth.
Final Thoughts
Whether it is through better training, sharper marketing, or smarter tech, CCN gives contractors the tools and access they need to adapt to a changing business environment. Alivo builds on that foundation by giving contractors a way to convert more leads, faster, and with less manual effort.
"We’re watching contractors go from reactive to proactive," Matt said. "And that’s where the real growth begins."
If your business is looking to reduce friction, increase conversions, and stay ahead of customer expectations, there has never been abetter time to explore the synergy between CCN and Alivo.
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